Content Marketing PodEmployer Branding EXP · 4 November 2026
Stop making content. Start capturing it.

Thanks for joining my talk. I hope you enjoyed the day.

Here are a few things to help you start documenting the people, work and expertise inside your organisation, whatever the size of your team or budget.

Chris Le'cand-Harwood
Workplace content producer and coach
The one thing to take away

Documenting > creating. Your people are the most distinctive thing you have.

Creating puts the message first. Documenting puts people first, so their expertise shines, and your culture and employer brand shine with it.

Try this week
  1. 01Pick one person or team
  2. 02Ask what they know, not why they like it here
  3. 03Be part of their day and press record on your phone
  4. 04Turn it into one piece of content
Go deeper

Free webinar: standing out with a documentary mindset.

30 minutesOnlineNovember 2026 · date TBC

How to stand out when everything is starting to sound the same

A short session with me and documentary filmmaker Jonathan Farber, with plenty of time for your questions.

  • Why standing out is getting harder, and what AI is doing to it
  • Why a documentary approach works
  • How to do it yourself, with examples from our own work
Save your place →
Want a one-day workplace documentary filmed for you? We have five filming slots in 2027. Find out more on the same page.
Do it yourself

Tools to help you get started.

The book

The Lean Employer Content Guide

My printed guide to building an employer content operation that runs on what your people already know, without a big budget or a big team.

Best if you want the full way of working, not just the next campaign.
See the book
Free mini guide

Scaling Meaningful Employer Brand Content

Made with Amit Parmar at Cliquify. A 3-step framework for growing your content across more people, places and AI tools without losing what makes it yours.

Best if you're a small team being asked to support a lot of people.
Get the free guide
The podcast

Employer Content Marketing podcast

155+ conversations with employer brand, TA and content people about what's really working, and how they do it.

Best if you want ideas and examples to listen to on the go.
Listen to the podcast